|Job Description: ||Here are some bullet points for job description outlining a Product Marketing Manager’s responsibilities:
Build a unique selling point for products/services.
Develop sales tools that facilitate the selling process along with Develop Product Marketing plan to generate leads and build awareness.
Plan and participate in the launch of new product/services.
Obtain insights into customers’ usage through all marketing campaigns, website, media stories, analysts, events, advertisements, Videos etc.
Arm Sales with sales tools, training, content
Sales Kits ( Brochures, Data-sheet, presentations)
Create & Write white-paper
Cater to Sales requests for customer presentations- Product pitch
Develop a marketing plan for budgets to support the retention of existing customers and the acquisition of new customers.
Use market research data to establish product pricing to keep within a budget.
Market Research & Competition analysis.
Here is a list skills managers look for when filling a Product Marketing Manager role.
Analyze sales data and channel information.
Ability to understand Technology and derive business value of the product.
Experience in Enterprise IT technology a must as product marketer.
4+ years of product marketing experience with at least 2 years of experience in a market-facing role
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
Bachelor’s degree in business or marketing; MBA +IT preferred.
Self Motivated and Quick to deliver.|